When it comes to SEO, a new day is here and while many will tell you that “content is king”, I’m hear to tell you… that’s a bunch of BS. This terrific content means nothing if it goes unnoticed; and it will go unnoticed if it doesn’t have a perfect mix of both on-site and offsite SEO. Many people are surprised to hear me tell them that over 90% of quality search engine optimization has absolutely nothing to do with what is on your site itself. There are numerous external factors, including high quality links, social signals, citations, and more that bring your site to the top of the rankings. Now, this doesn’t mean that quality on-site optimization isn’t a necessity. It is certainly the foundation for acquiring natural links and encouraging consumer engagement. All the links in the world won’t help rank a page that isn’t relevant. But once that on site optimization has been completed, the real magic begins through offsite SEO.